This episode features the brilliant Andrew Murray. Who is the Director of Digital, Social & Content at TBWA\Dublin. Andrew talks about leading on of the biggest agencies in Ireland. We look at large campaigns he's been a part of in recent years, including the award winning SuperValu Christmas ad featuring Deermiud. Andrew highlights all the touch points needed in delivering high engagement social campaigns and the importance of community management. He recommends sproutsocial and digimind as wonderful tools to really give you the upperhand in social.