In this episode of The Haze, Peter sits down with Andrew Udell to talk about how The Cannalysts used Reddit to build an audience and their evolution to a multi channel marketing approach to share their work.

The company of three was started to provide independent financial analysis and commentary in the cannabis sector and grew to a subscriber-based website, YouTube channel, highly active Twitter presence, and a podcast on iTunes.

Listen as Andrew discusses the company’s unique approach to reaching their target audience, while navigating the world of new media. Using their personal brands and platforms, they are learning as they go, and they believe the key to succeeding is being themselves – authenticity and in-depth analysis is the formula they are working with and it is getting results!

Want to learn more? Check out The Catalyst’s website at https://thecannalysts.blog and follow them on social media at @thecannalysts or catch Andrew on his personal account @mollytime777.

Also be sure to tune into their YouTube channel by searching The Cannalysts, for highlight videos of their recent Edmonton conference!