Andrew Wood, Co-Founder & Chief Commercial Officer at Willo, a simple-to-use-video interview and engagement platform, is here to talk about how social media has changed the way we attract talent.

As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees.

Today, HR is more like marketing than ever before – and social media is a key player in making sure an employer brand is communicated. Flipping the script on recruitment marketing, Andrew leaves no question unanswered as Natalie Binns, Oktopost's VP of Marketing grills him on the state of talent acquisition.

During the episode, Andrew, who has over 11 years in the recruitment industry, gets radically transparent about the biggest challenges facing brands today looking to sign talent. He reveals trends across candidates who over the last few years have increased their level of consciousness about the type of company they would like to join, and reveals where brands struggle to recruit good talent.