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Andri Ómarsson, Glassriver, Iceland – From Cod to Cannes, and Everything in Between
Seriencamp Conference Special!
In this episode, I talk to Andri Ómarsson, co-CEO of Glassriver and one of the driving forces behind Iceland’s global TV boom. What starts as a chat about icy road movies (Cold Fever, anyone?) turns into a personal revelation: I suddenly realize The Case—a show we invested in 11 years ago as a coproduction at Red Arrow—was actually the first-ever Icelandic international co-production. And I only found that out mid-interview.
We also talk about:
– how wine, cod, and good instincts lead to cross-cultural storytelling
– what it feels like to “hit the wall” in Cannes
– why Trump’s proposed 100% tariff on foreign-shot films would be a disaster for Iceland’s production scene
– …and what Michael Bay has to do with Andri’s approach to success—yes, really.
Plus: Andri’s wild past in extreme production services—from diving with a camera in freezing water to operating Iceland’s first helicopter camera mount.
A sharp, fun, human conversation about building stories—and companies—across borders.
Connect with Andri over LinkedIn: https://www.linkedin.com/in/andriomarsson/
Take a look at Glassrivers Website here:
https://www.glassriver.is
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By Irina IgnatiewSeriencamp Conference Special!
In this episode, I talk to Andri Ómarsson, co-CEO of Glassriver and one of the driving forces behind Iceland’s global TV boom. What starts as a chat about icy road movies (Cold Fever, anyone?) turns into a personal revelation: I suddenly realize The Case—a show we invested in 11 years ago as a coproduction at Red Arrow—was actually the first-ever Icelandic international co-production. And I only found that out mid-interview.
We also talk about:
– how wine, cod, and good instincts lead to cross-cultural storytelling
– what it feels like to “hit the wall” in Cannes
– why Trump’s proposed 100% tariff on foreign-shot films would be a disaster for Iceland’s production scene
– …and what Michael Bay has to do with Andri’s approach to success—yes, really.
Plus: Andri’s wild past in extreme production services—from diving with a camera in freezing water to operating Iceland’s first helicopter camera mount.
A sharp, fun, human conversation about building stories—and companies—across borders.
Connect with Andri over LinkedIn: https://www.linkedin.com/in/andriomarsson/
Take a look at Glassrivers Website here:
https://www.glassriver.is