Andy Crestodina is a blogger, public speaker, and CMO of Orbit Media, a web development company based in Chicago. He was rated one of the top 5 speakers at Social Media Marketing World 2017, one of the Top 50 Influencers to Watch for 2016 by Entrepreneur Magazine, and is the author of Content Chemistry. In today’s episode, we discuss how to better produce your content with the outcome in mind.