Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a web design and development agency located in Chicago. Andy is a wealth of marketing knowledge and is one of the experts to talk to about SEO and content strategy. He regularly shares in-depth insights on his blog and presents regularly at conferences. He joined us on the podcast to talk about these topics, along with demand generation, account-based marketing, and more.
Key topics included:
What is Orbit Media’s content strategy and why do they share so much great information.
Working on SEO today – what's working.
Balancing storytelling, creativity, and tactical structured content strategy.
Why lead generation isn’t dead.
How to do ABM on a budget successfully.



Where You Can Find Andy:
LinkedIn: https://www.linkedin.com/in/andycrestodina/
Twitter: https://twitter.com/crestodina
Orbit Media: https://www.orbitmedia.com/
Additional Resources:
ABM: https://www.orbitmedia.com/blog/account-based-content-marketing/
Book Content Chemistry: https://www.orbitmedia.com/about/content-chemistry/
Blog: Results Driven Blog - Website Blog Advice | Orbit Media

Check out all 7 seasons of the Content Matters Podcast here: Ingeniux Blog | Ingeniux
See who's coming up in future episodes here: https://info.ingeniux.com/content-matters-podcast