Andy Crestodina, co-founder and CMO of Orbit Media, joins to break down actionable strategies for SEO, content marketing, and AI-powered website optimization. Learn why Google ranks web pages (not websites), how to use AI Persona prompts for conversion rate optimization, and proven tips for content gap analysis and audience research. Andy shares practical advice on WordPress, GA4 reporting, scaling content without a big ad budget, and using tools like ChatGPT and Gemini to sharpen your digital marketing workflow. Subscribe for weekly episodes focused on digital marketing tactics, tools, and strategies to grow your business.