Never Been Promoted Podcast with Thomas Helfrich

Andy Crestodina, co-founder of Orbit Media Studios, shares his expertise on building a multimillion-dollar agency without paid advertising. Andy’s insights on content strategy, website optimization, and leadership offer invaluable lessons for entrepreneurs and marketers alike.

About Andy Crestodina:

Andy Crestodina is the co-founder and CMO of Orbit Media Studios, an award-winning digital agency specializing in web development and optimization. Since 2001, Andy has been at the forefront of the digital marketing industry, leveraging innovative strategies to grow his agency to over $8 million in revenue—all without paid ads. He is also the author of Content Chemistry, now in its 7th edition, which serves as a definitive guide for content marketing.

In this episode, Thomas and Andy discuss:

• Mastering Website Optimization for Business Growth
  Andy emphasizes the importance of website optimization over traditional SEO. He explains how optimizing for both search discovery and conversion ensures that your website drives results, turning visitors into customers.
• Content Strategy and Inbound Marketing
  Andy shares the secret behind building a content marketing engine that attracts organic leads daily. He highlights how generosity and a focus on solving real problems help establish trust and visibility.
• Building a Team and Culture for Long-Term Success
  Andy discusses the key to retaining top talent, including fostering autonomy, firing toxic employees, and supporting those who need help. His philosophy centers on creating a positive and dynamic workplace culture.

Key Takeaways:

• Content that Converts
  Your website should answer questions, address objections, and provide evidence to support claims, ensuring a high conversion rate for visitors.
• Thought Leadership and Originality
  Andy believes in sharing strong opinions and original research to differentiate your brand and establish credibility.
• Investing in People
  Surrounding yourself with talented individuals and trusting them to excel in their roles is critical for scaling any business.

"Content marketing is a test of generosity. The more valuable advice you share, the more trust and leads you’ll gain." — Andy Crestodina

CONNECT WITH ANDY CRESTODINA:

Website: https://www.orbitmedia.com/
LinkedIn: https://www.linkedin.com/in/andycrestodina/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.instagram.com/neverbeenpromoted/
YouTube: https://www.youtube.com/@neverbeenpromoted
LinkedIn: https://www.linkedin.com/in/thomashelfrich/
Email: [email protected]
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