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Andy Gladwin on Messaging Apps, Rich Communications Services (RCS), and if SMS is Even Relevant Anymore.
In this episode, Andy Gladwin, Senior Director of Global Mobile GTM, talks messaging -- specifically third-party messaging apps and how enterprise brands should be using them for frictionless engagement with their customers. Also, Tim, Richard, and Andy discuss how SMS and RCS combined will be responsible for a $28B U.S. marketplace by 2023 and how brands can go all-in now.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
Facebook ► https://www.facebook.com/CheetahDigital
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By Cheetah Digital
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In this episode, Andy Gladwin, Senior Director of Global Mobile GTM, talks messaging -- specifically third-party messaging apps and how enterprise brands should be using them for frictionless engagement with their customers. Also, Tim, Richard, and Andy discuss how SMS and RCS combined will be responsible for a $28B U.S. marketplace by 2023 and how brands can go all-in now.
VISIT CHEETAH DIGITAL RESOURCES FOR MORE MARKETING INSIGHTS https://www.cheetahdigital.com/resources SUBSCRIBE NOW FOR OTHER MARKETING INSIGHTS https://www.youtube.com/channel/UCu6Qx1lHFJHaWU1oMk9yajQ?sub_confirmation=1
CONNECT with CHEETAH DIGITAL
Twitter ► https://twitter.com/Cheetah_Digital
LinkedIn ► https://www.linkedin.com/company/cheetahdigital
Facebook ► https://www.facebook.com/CheetahDigital
Quick Cap - want the full episode text "Caps" to 64600 in the USA.