Health industry marketing and tech whiz Andy Greene shares a seriously cautionary tale of arrogance and self-destruction in the world of SaaS. Just because you CAN make a product does not mean you SHOULD. This lack of matching solution to problem, message to market, is a real problem in the SaaS world: founders go out and expend resources creating a solution nobody wanted. Then they struggle to sell it, and the audience just doesn't care.

You can avoid these deadly problems--listen to Andy Greene as he's interviewed by Jason Kanigan on the Cold Star Project!