Dirk and Kelly dive into all things B2B commerce with Andy Hoar, one of the world’s foremost experts in B2B commerce. From a modern definition of B2B, to the state of B2B commerce, this episode covers composability in the B2B context, what’s next from Paradigm B2B and a sneak peek into an upcoming digital maturity report from commercetools and Master B2B.

https://www.paradigmb2b.com/

https://www.linkedin.com/in/andyhoar/

https://www.linkedin.com/in/dirkhoerig/

https://www.linkedin.com/in/kellygoetsch/

01:00

Welcome back for a second time Andy Hoar! Personal background/Paradigm B2B Consulting intro

02:28

How does your combine process differ from a traditional Gartner MQ or Wave?

03:45

How Andy evaluates commerce platforms

07:11

“B2B” is a pretty broad term. Define its taxonomy and distinct needs for each?

09:15

What differentiates digitally mature B2B’s from immature B2B’s?

14:15

What's the state of B2B today vs. B2C? What holds back B2Bs as they build out new direct to consumer channels or attempt to modernize?

20:53

Distribution: is connecting distributors w/ the consumer a future model?

23:16

At Elevate you mentioned that all 18 of the 18 vendors you evaluated claimed to be composable. What in your mind equals true composability (in B2B context)?

29:18

What hires do B2B’s need to make (by profile, skills, and temperament) in order to succeed in digital commerce?

35:35

Tell us about your Master B2B classes?

38:47

You work with vendors all the time. What could we do better? Give us your top recommendations