It's no secret that the old ways of selling are just that - old. Once reliable B2B sales strategies simply don't keep the sword sharp anymore. The good news is that the newest and brightest frameworks are plentiful and successfully proven with today’s buyers.

On this episode of The Evolved Sales Leader, we welcome Andy Paul, bestselling author, host of the Sales Enablement Podcast, and founder of the Sales Action Group, to discover how to take control of how you sell, be your authentic self, and blow your former sales results out of the water

Listen in as we discuss:

• How the seller-buyer relationship has developed
• What buyers are looking for in sales interactions
• Andy’s exceptional 4-pillar framework that combines connection, curiosity, understanding, and generosity

To learn more about Andy’s framework, sales development, and more, visit Andypaul.com/freechapter for a FREE chapter of his book Sell Without Selling Out: A Guide to Success on Your Own Terms

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.