The Human Centered Design Podcast (This is HCD) | Service Design & UX

Andy Polaine 'Mindful Service Design'


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In this episode, I caught up with a great friend of the podcast, Andy Polaine. Most of you will probably be familiar with Andy's work with Fjord and also as co-author of Service Design - from Insights to implementation on Rosenfeld Media, a book that has become one of the defining service design books over the last number of years.

I was hosting Service design Days in Barcelona this year and had lots of fun meeting the European service design community. It was a jam-packed few days for me but managed to capture some great conversations that all followed a similar theme to what myself and John Thackara covered in his episode recently, and that is, we need to consider not only what we produce but how we actually produce it.

Andy's keynote was fantastic and had some wonderful metaphors about how we have lost some of the natural cadence and craft through new work please like Agile and Lean.

Christmas giveaways 

Also before I jump in I want to let you all know I'm working on creating a very very special newsletter for Christmas with lots of the world's best book companies and authors, so if you're not in the podcast newsletter, you should sign up for our newsletter. This Christmas newsletter will include discounts and giveaways, just in time for those Christmas stocking fillers.

Right, let's get into the episode.

Links from this episode


  • Andy's slides from Service Design Days, Barcelona

  • Connect with Andy on @Apolaine on Twitter, his website at polaine.com, via Fjords website at Fjordnet.com 

  • Read the transcript of this episode at thisisHCD.com

  • Buy Andy's book that he co-authored 'Service Design - From Insight to Implementation'

  • This is HCD is brought to you by Humana Design


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