How does an organization effectively engage with high-profile individuals to obtain top-level talent to headline their gala or signature fundraising event?  Today, I talk with Chief Development Officer of the Andy Roddick Foundation, Michael Kitner about the organization's upcoming signature event the Andy Roddick Foundation Gala.

The Andy Roddick Foundation works to expand opportunities for young people to learn, thrive and succeed with special attention paid towards activities that happen outside of school hours where children are most at risk of falling behind their peers.

In this episode, Michael talks about a wide range of topics including how having your gala on different nights of the week each year helps keep your audience engaged, tips on attracting celebrities and other high-profile individuals to headline your event, and how to select the right venue for your gala or signature fundraising event.