Andy Sernovitz interviews Peter Storck & Michael Tchong. Peter Storck is founder and president of Points North Group, a research firm helping companies in media and entertainment such as Google, AOL, Disney, and Dell with digital strategy. Prior to founding Points North, Mr. Storck was president of Jupiter Research, the $65 million Internet strategy consultancy. Earlier in his seven years at Jupiter, he was senior vice president of research, and before that, founder, senior analyst, and director of the firm's online advertising practice, the first of its kind in the world. Michael Tchong is the editor and founder of ICONOCAST, the Internets preferred marketing publication, which is delivered weekly via email to nearly 45,000 subscribers. Michael Tchong has many years of advertising, publishing and software development experience and is the founder of three other startups: CyberAtlas, Atelier Systems and MacWEEK.