On this episode of Retention Chronicles, we’re joined by Andy Warren, Senior Director of Strategy at Tomorrow Agency, an ecommerce focused digital agency based in New York City and official Shopify Plus Agency Partner. We chat about;

• Enterprise level methodology for both creative and technical strategy

• What enterprise brands are looking at

• How enterprise and SMB brands differ in documentation of strategy

• Data metrics that show conversion and revenue generated

• The gap between customer expectation and merchant expectation

• Why ‘Micro Personalization’ is attainable for everyone

Be sure to subscribe to our pod to stay up-to-date and checkout Malomo, the leading order tracking platform for Shopify brands at gomalomo.com.