Andy Welfle and Michael J. Metts are on a mission to empower word people. Specifically the people who craft words as part of product-design teams. Their new book, <a href= "https://rosenfeldmedia.com/books/writing-is-designing/">Writing Is Designing: Words and the User Experience</a>, shows UX content creators how to apply design principles to their writing craft. https://ellessmedia.com/csi/writing-is-designing/

Andy Welfle and Michael J. Metts are on a mission to empower word people. Specifically the people who craft words as part of product-design teams. Their new book, Writing Is Designing: Words and the User Experience, shows UX content creators how to apply design principles to their writing craft. https://ellessmedia.com/csi/writing-is-designing/

Andy Welfle and Michael J. Metts are on a mission to empower word people. Specifically the people who craft words as part of product-design teams. Their new book, <a href="https://rosenfeldmedia.com/books/writing-is-designing/" rel="noopener noreferrer">Writing Is Designing: Words and the User Experience</a>, shows UX content creators how to apply design principles to their writing craft. https://ellessmedia.com/csi/writing-is-designing/

Andy Welfle and Michael J. Metts

Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).

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Andy Welfle and Michael J. Metts

Andy Welfle and Michael J. Metts