We chat with Angela Bergmann, Senior SEO Strategist at Advance Local and fellow Ohioan!

Angela shares what it’s like being one of the few SEOs who loves agency life, what she’s learned from speaking at WordCamps across the Midwest, and how structured data became her unexpected superpower.

🎯 In this episode: 

• Why Angela left WordPress development for SEO—and never looked back
• Advice for public speaking newbies and the power of breaking down basics
• Her approach to schema, when structured data actually works, and why reporting is still a pain
• The reality of agency chaos and why pressure breeds SEO creativity
• Getting SEO clients to trust your schema (even when they’re scared of price tags in SERPs)
• What it’s like optimizing for industries you know nothing about—like automotive, medical, or fashion
• Reflections on the infamous Wall Street Journal article and SEO media representation
• Midwest SEO pride, GoDaddy hacks, and Browns heartbreak (it’s very Cleveland)

🔔 Subscribe for unfiltered SEO stories from the people building the internet—one schema tag at a time.

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