IM Landscape Growth Podcast

Angelique Robb on SYNKD, Waste, and Her Unique Journey from Oil to Landscaping


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“Landscaping combines science, creativity, and grit—it’s not just a job; it’s an art form.”

Resources Mentioned in This Episode:
  • SYNKD Website – Explore the platform and event details.
  • Highgrove Partners – Landscape project tour partner.
  • Take It Outside – Nonprofit for landscape professionals.
  • Piedmont Precast – Donor for SYNKD’s therapy garden project.
  • Festivals Acadiens et Créoles – A three-day festival celebrating the music, crafts, and food of South Louisiana.
Topics Discussed:

[00:00] Introduction
Rob introduces Angelique Robb, an engineer turned landscape business owner, and founder of SYNKD, setting the stage for a discussion on industry challenges and innovation.

[01:00] Angelique’s Career Journey
Angelique shares her transition from petroleum engineering to landscaping, highlighting how her engineering mindset influences her approach to design and construction.

[06:00] Starting a Landscape Business in Scotland
Angelique discusses her experience building a successful landscape design and construction company while balancing her career and family life.

[09:32] Challenges in Running a Landscape Business
Angelique opens up about managing her business remotely during COVID-19, emphasizing the struggles of leadership transitions and adapting to unexpected circumstances.

[15:25] The Importance of Design and Construction Synergy
Angelique explains the need for collaboration between designers and contractors, sharing her insights on bridging gaps to improve project execution.

[19:31] Growth Constraints in the Green Industry
Angelique identifies waste and rework as the biggest bottlenecks for landscapers, stressing the importance of tracking inefficiencies to protect profits.

[27:39] Critical Path in Landscaping Projects
Angelique introduces the concept of critical path management, explaining how to optimize schedules, manage overheads, and anticipate defects.

[33:03] Launching SYNKD: A Platform for Collaboration
Angelique talks about founding SYNKD to connect professionals across landscaping disciplines, promoting communication and sustainability within the industry.

[38:57] Launching SYNKD During COVID-19
Angelique shares the challenges of introducing a new platform and event-based business amid the pandemic and how she adapted to the circumstances.

[41:32] The SYNKD Event in 2025
Angelique gives an overview of the upcoming SYNKD event, detailing its multidisciplinary approach to fostering industry-wide collaboration and efficiency.

[44:20] Community Projects and Industry Impact
Angelique discusses SYNKD’s involvement in nonprofit initiatives, including a therapy garden project, and how collaboration benefits both professionals and communities.

[46:13] Closing Remarks
Rob thanks Angelique for sharing her journey, insights, and vision for the future of the green industry.

Actionable Key Takeaways:
  1. Measure Rework: Track how much time and money are lost to fixing defects, and consider budgeting for these costs.
  2. Understand Critical Path: Identify and manage tasks that directly impact project timelines to optimize efficiency.
  3. Prioritize Quality: Invest in training and high-quality materials to reduce maintenance and rework.
  4. Embrace Multidisciplinary Collaboration: Connect with professionals across design, construction, and horticulture for better project outcomes.
  5. Stay Agile: Be prepared for unexpected challenges, such as weather delays or labour shortages, with a proactive mindset.
  6. Continuous Improvement: Learn from past projects to anticipate issues and refine processes.
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IM Landscape Growth PodcastBy Intrigue Media