Fractional services is one of the most interesting and potentially exploding models in the next 10-20 years. How can we get immersed in the client and get buy-in if we’re not working with them 100% of the time? How do we take a more collaborative approach as we sell ideas and strategic advice up the line to the rest of the C-suite and sometimes down the line to the people we are supervising? What would make the fractional service model easier to deliver and easier on the expert at the center of it? On this episode, Fractional CMO, Angelo Ponzi shares insights on going into a company on a fractional basis and a senior level, and how to make the model more effective.