The King of Beers is successfully managing a shrinking habit by raising prices and pivoting to sobriety, even as its Asian stronghold hits a wall.

In ~10 minutes:

- Q4 Revenue $15.6B (+2.5%) while total volumes fell 1.5% 📉

- China EBITDA collapsed 38.7% on a major "inventory reset"

- No-alcohol revenue surged 34% (Corona Cero is scaling)

- Why North American margins compressed despite Michelob market share gains

The market didn't know whether to celebrate the pricing power or fear the volume declines, leaving the stock flat after an early rally. We discuss if the "premiumization" strategy can hold up in a World Cup year.

Company: Anheuser-Busch InBev SA (BUD) | Q4 FY2025

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