As of next year, Google Analytics as we know it will be disappearing forever.

In its place will be Google Analytics 4, or GA4, for short. Meanwhile, don’t panic, says Anil Batra, Managing Partner of Optizent, and Shawn Hessinger, the Executive Editor for Small Biz Trends. In this episode, they sit down together to discuss what GA4 is, the main differences between it and previous versions (including expanded event tracking that enriches your data for better analysis) and other important takeaways.

For more from Anil Batra and Optizent, visit https://www.optizent.com/