In this our 100th episode we launch an exciting collaboration with Sentient Media, a non-profit journalism organization which tackles the complex issue of transparency in media. How do we get past the comfortable expressions and euphemisms that dominate animal coverage in the media and frame some of our most outrageous practices as normal and acceptable? Managing Editor Matt Zampa joins us to break down the issues. Plus, veterinarian Dr. Tom Pickard looks at tail docking and declawing - practices still being performed on our companion animals.