In this episode, Ben Hunt speaks with Rob Pownall, Founder and CEO of Protect the Wild, to mark the 10-year anniversary of the organisation's founding. What began as a Facebook page to resist fox hunting has grown into one of the UK’s most impactful wildlife protection groups, blending bold media strategy with grassroots activism.

We explore:

• Rob’s unexpected journey from teenager to full-time campaigner
• The evolution of Protect the Wild and the anti-hunt movement
• How animations became their most powerful tool for change
• Why storytelling, data, and digital strategy matter in animal rights
• The psychology behind why animations connect with audiences

🎥 Watch Protect the Wild’s animations:

https://protectthewild.org.uk

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https://performinganimalrights.substack.com

🌐 Explore more episodes, resources, and creative projects:

https://www.performinganimalrights.org

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