There are two ways to think about Anine Bing: as the influencer-turned-brand-owner or the brand itself.

Regardless of which you choose, you’re bound to be impressed by the trajectory of Bing’s influence over fashion and social media.

Like millions (literally) before me, I first learned about the Anine (pronounced A-nina) Bing brand on Instagram. From the editorial feed to classic styling, Anine Bing Official strikes that perfect balance between curated feed and the use of trending tools to keep followers engaged and interested.