Anita Roddick transformed retail by giving business a conscience. From a small Brighton shop with refillable bottles and honest labels, she built The Body Shop into a global movement for ethical beauty. This episode explores how she turned activism into a retail model, using transparency, fair trade, and human rights campaigns to challenge an entire industry. Her legacy endures in today’s standards - cruelty-free products, sustainable sourcing, and brands that stand for something. A story of purpose, protest, and the belief that commerce can be a force for good.