Ankit Patel is the Co-Founder & Chief Brand Officer at Obvi. Over his 10-year tenure as a designer, Ankit has crafted the vision and brand elements for nearly 20+ brands, which has amassed more than 9 figures in sales for all of them combined. He is also one of the hosts of the Chew On This podcast, a leading eCommerce podcast bringing listeners digestible DTC content.

In this episode, we discuss:

• The role of a Chief Brand Officer and the difference between brand and design
• Advice on branding and the elements of creating an effective brand image
• How to get the full value out of a photoshoot
• Importance of building a personal brand and its impact on Obvi
• Benefits of starting a podcast through your brand, like Chew On This for Obvi
• And much more!

Connect with Ankit on Twitter and LinkedIn
Check out Obvi

The eCommerce Innovators podcast is brought to you by Alia.

Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.

Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.

Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia.

Connect with the host, Cory, on Twitter.