How I Tested That

Ann Carden | How I Tested Premium Business Models


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In this episode we interview Ann Carden. 

Ann is one of the top business growth consultants and strategists for people who want to accelerate growth to multiple 7+ figures. She is an internationally best-selling author, keynote speaker and podcast host.


In this conversation Ann shares her extensive experience with me in how she’s built and exited multiple businesses, emphasizing the importance of testing ideas and understanding market needs. 

She discusses the challenges faced in the coaching industry, the significance of targeting the right market for premium clients, and the value of writing expert books that align with business goals. 


If your leadership team is about to make a big strategic bet, the real risk usually isn’t the idea, it’s the assumptions behind it that haven’t been surfaced yet. A Decision Sprint is a focused 6–12 week engagement where we extract, map, and test those risks so leaders can make a clear Commit, Correct, or Cut decision before major capital moves. Learn more or apply at precoil.com.

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How I Tested ThatBy David J Bland