Ann Handley is the Chief Content Officer of MarketingProfs. She shares her thoughts on the difference between advertising and marketing campaigns, the resurgence of print, personas, and more!

Find out more about MarketingProfs: http://marketingprofs.com
...and Ann: http://www.annhandley.com

Ann Handley is the Chief Content Officer of MarketingProfs. She shares her thoughts on the difference between advertising and marketing campaigns, the resurgence of print, personas, and more! Find out more about MarketingProfs: http://marketingprofs.com ...and Ann: http://www.annhandley.com

Ann Handley: Mapping Content Strategy to Business Goals

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Ann Handley: Mapping Content Strategy to Business Goals

Ann Handley: Mapping Content Strategy to Business Goals