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Taking that leap and starting your own business is a huge decision. It begins with an idea, one that's aligned with your purpose and your values, then comes the research. Who is your ideal customer? Is your idea viable, what problem are you solving, what transformation can you offer? How will you position yourself in what might be a crowded market? What’s your brand all about, your values, your mission. 

Whether you're just starting out in business or you've been in the trenches for a while, you'll know how important branding and marketing strategy is for business success.

In today's episode,  Ann Pocock, marketing strategist and the founder of Kinetic Effect, share a step-by-step guide to research your idea, understand your audience, position yourself in the market, and create a brand strategy.

In this episode, you'll learn:
1. How having a clear brand strategy help your business grow;
2. The key elements of a brand strategy;
3. Day-to-day marketing tactics that can help promote a business.

Want to know more, tune in and if you'd like to reach out you Ann you can contact her via her website  or on LinkedIn.

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Here's a breakdown of what is covered:

[00:00:01] - Intro and welcome.
[00:08:32] - What is a business brand.
[00:12:38] - What is a brand strategy.
[00:15:22] - Paid, owned and earned marketing channels.
[00:17:18] - Other marketing tactics.
[00:20:39] - Creating a tactical marketing plan.
[00:29:20] - Best out-of-the-box tactics.
[00:32:56] - What to do if you're nervous about getting out in front of the camera.
[00:35:36] - As a business owner, what's the benefit of  hiring a coach g

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Host: Justine McLean – Flossi Creative
Producer: Leah Stanistreet – Snappystre...