No amount of name changing, or logo redesign, will have any effect if the underlying product remains defective, warns Rice.

See omnystudio.com/listener for privacy information.

No amount of name changing, or logo redesign, will have any effect if the underlying product remains defective, warns Rice. See omnystudio.com/listener for privacy information.

ANN7, New Age rebrand… The customer is no fool, warns ad expert Andy Rice

<p>Marketing and Advertising practitioners discuss what's hot and what's not in the world of brand communications.</p>

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Marketing and Advertising practitioners discuss what's hot and what's not in the world of brand communications.

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ANN7, New Age rebrand… The customer is no fool, warns ad expert Andy Rice

ANN7, New Age rebrand… The customer is no fool, warns ad expert Andy Rice