Anna Crabb is General Manager of B Lab Australia. The team work tirelessly to manage the B Corp certification: assessing the sustainability credentials of purpose-led companies and giving them the B Corp tick if they’re up to scratch.

But, they’re also working to bring Benefit Companies to Australia. A Benefit Company is a new type of legal structure that offers Australian companies more options to permanently embed a mission and a purpose into their corporate structure.

Early on in her career Anna worked for the government, but she made the switch to consulting as she wanted a more dynamic workplace. She worked at SVA and a number of other consulting firms, and as she began to appreciate the power of businesses to make a genuine change in Australia, she soon discovered the B Corp movement.

I really enjoyed this chat with Anna. She confident and passionate and she’s making a big impact here in Australia.

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Enjoy!