Anna Haupt is one of two founders of the Swedish company and invention Hövding – the invisible bicycle helmet.

Many things have been said about where ideas come from. Pablo Picasso said that ”the chief enemy of creativity is good sense” and Tomas Edison insisted that ”genius is 1% talent and 99% perspiration”. Seems that being a bit crazy and working hard is the way forward. This session will explore factors for being creative.

http://www.mediaevolution.se/theconference