In Episode 28 of WP Legends, we sat down with Anna Gurko, CEO of Crocoblock, the powerhouse behind JetPlugins trusted by WordPress creators worldwide.

Anna’s story is one of resilience, innovation, and people-first leadership. From starting as a business analyst and technical support specialist to becoming CEO, she has spent over a decade shaping products and leading teams.

Under her leadership, Crocoblock has grown from a 5-person startup to a fully remote team of 80+, while continuing to deliver powerful tools for no-code WordPress websites.

Crocoblock is best known for its JetPlugins suite, a powerful toolkit that helps WordPress users build dynamic, no-code websites with Elementor and Gutenberg. From advanced filters and booking systems to custom post types and front-end controls, Crocoblock makes complex websites simple. In this conversation, Anna shared why Crocoblock only adds AI features that truly add value, how the company expanded beyond Elementor to embrace Gutenberg, and what it means to balance rapid product development with community-driven insights. She also opens up about leading during the challenges of war, the importance of team motivation, and the future of dynamic website building in WordPress.

Whether you’re a WordPress agency, plugin developer, or no-code enthusiast, this episode is full of practical insights, leadership lessons, and inspiration for building sustainable WordPress products.

Drop your thoughts in the comments below!

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