In this conversation, we’re joined by Anna Marsden, Managing Director of the Great Barrier Reef Foundation, and one of Australia’s most compelling voices in purpose-driven fundraising. In this conversation, Anna shares what it really takes to inspire generosity at scale: how to bring donors on the journey, build trust, and turn urgency into action. It’s a thoughtful, honest look at fundraising as both an art and a responsibility.

Anna is delightfully warm, insightful, and deeply grounded in purpose. She generously offers lessons that go far beyond environmental giving; this is a conversation about impact, connection, and why the stories we tell truly matter.