The Fuel Podcast

Anna McLoughlin: The Hook Doctor


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How to bottle your brilliance in 6 words or less!

The creative marketing business is built around the idea of hooks.

Anna McLoughlin of inkspiller whose business ‘hook’ is ‘Helping founders bottle their brilliance in 6 words’ – using her skills as a storyteller to uncover business founders’ unique perspectives, stories and value, to distil it into a practical messaging toolkit.

  • How to solve problems in your positioning statement.
  • How to uncover your brilliance
  • Why your team describes your company differently
  • How AI muddles the process
  • How to deal with GEO
  • Learn the Sexy Hook formula
  • Positioning statements for LinkedIn and Resumes
  • Join Anna's one-day workshop.
  • Show notes:

    Book your place in the workshop: https://calendly.com/inkspiller/brilliance

    Inkspiller web site: https://www.inkspiller.co.uk/

    Anna’s LinkedIn page: https://www.linkedin.com/in/inkspiller/



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    The Fuel PodcastBy Keith Smith

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