In this episode, Mike is joined by Annalea Krebs, the Founder & CEO at Social Nature. In 2015, Annalea launched Social Nature as a product discovery and trial platform in the CPG space which has now grown to a community with over 1 million members. Social Nature is working towards their mission of changing consumer habits by providing community members the opportunity to sample healthy and sustainable products on their shopping trip in exchange for an online product review.  Throughout this episode, Annalea talks to Mike about the foundational mission behind Soul Nature, what motivated her to start the business, what she has learned about how to scale a business, raising capital, post COVID consumer trends she is seeing, brands she has her eyes on, and more.

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