Pimp your button, work that line... Tune in for some A/B Split Test Fun Facts!Anne Holland has reinvented herself in a new publishing venture for B2B niche news.Two of her first hot categories include Which Test Won and Subscription Site Insider. More coming soon as she builds a new empire of great insider information for making money online and offline in emerging categories.This is an episode loaded like a baked potato at an all you can eat buffet on the way to a fat farm... Goooood stuff and extra creamy!We talk about copy writing for contemporary applications like landing pages instead of old direct mail newsletters and Anne shares a secret tip that I just used to write 100 headlines.She also talks about the laws that changed in trials and free offers and how to lower credit card declines and membership site churn rate.Anne also shared her best advice about selling one company and starting another and what it was like to live in Nepal.Anne is an amazing woman with a ton of great insight. This episode will rock your world.