Love them or hate them, social media influencers are on the rise. As the co-founder of Anorak Travel, an influencer company focused on the tourism industry, Anne-Julie Karcher has made a career of strategically matching hoteliers with influencers who can help them reach their marketing goals. She provides insights into the costs and budgeting of influencer marketing and how to choose influencers who match your target audience. 

Additional resources on this topic: 

• 8 hotel marketing trends & how properties can prepare