Joanne discusses her use of pre-call postcards, year-end donor lists, and a name-the-sandwich-after-yourself young alumni appeal.

Annual Giving Interview: Joanne Troutman, Susquehanna University

Annual giving is the "front door of philanthropy" for many institutions.  It's the initial annual giving donor who often becomes a major donor later.  CASE Innovations in Annual Giving author Bob Burdenski conducts a monthly online Annual Giving Roundtable program with ideas and insights for improving fundraising performance.  In this podcast series you can listen free to interviews with today's leading annual giving fundraising practitioners, taken from Bob's Annual Giving Roundtable Series.

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Annual giving is the "front door of philanthropy" for many institutions. It's the initial annual giving donor who often becomes a major donor later. CASE Innovations in Annual Giving author Bob Burdenski conducts a monthly online Annual Giving Roundtable program with ideas and insights for improving fundraising performance. In this podcast series you can listen free to interviews with today's leading annual giving fundraising practitioners, taken from Bob's Annual Giving Roundtable Series.

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Annual Giving Interview: Joanne Troutman, Susquehanna University

Annual Giving Interview: Joanne Troutman, Susquehanna University