It happened! The first premiere episode of the new series of marketing talks Another marketer with a podcast has just launched, and in the best style!

My name is Kinga Sroka and as a digital marketing consultant I am always hungry for knowledge and conversations with the best experts in the industry are the perfect recipe for that! Feel free to visit my blog: kingasroka.com.

My first guest was the marketing analytics industry legend himself, Simo Ahava.

About my guest

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in communication structures within organizations, as he firmly believes that communication breakdowns are the underlying cause to practically all data-related problems.

Simo is particularly invested in demystifying analytics development work, and his main focus is on increasing awareness, skills, and critical thinking around data and development.

Simo is a partner and co-founder at 8-bit-sheep, a digital services boutique. He’s also co-founder (together with Mari Ahava) of Simmer, an online learning platform for technical marketers.

Among other things, Simo writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Enjoy listening!