Another Way Podcast

Are you on a path toward creating a marketing plan for your organization? Maybe you're trying to promote a new nonprofit venture you're beginning, or maybe you are launching a new campus of your church. Whatever it is that you're promoting, you need to make sure you are starting on the right foot. While there are countless tactics and ways that you can attempt promotion, you must first have a good grip on four key components to ensure your efforts are effective and your resources are spent correctly.

Does your church have effective brand messaging? If you haven’t put an intentional effort into building your brand, that means your audience is filling in the gaps and defining your brand the way they see it…which isn’t always a good thing. That’s why creating brand messaging – yes, even for churches – is so important! It equips you to define who you are and empowers your audience with language to talk about you. Listen in to discover why your church brand messaging may not be working in your favor.

Your church website shouldn’t just be something you throw online. It serves a purpose, and there are strategic pieces of information that you need to include to make sure your website reaches your audience and serves your mission. Check out the top 10 things to make sure your church website doesn’t go without.

Do you know what your nonprofit or ministry's unique differentiators are? What will make you stand out in the crowd? Unfortunately, it's not enough to just be doing "good" in the world nowadays. You have to be specific, find your niche and communicate it with excellence. In this minicast, we're talking about how to identify what it is that you HAVE to communicate to your potential nonprofit donors in order to make a splash. If you haven't done this as an organization, you can't miss this conversation.

Can your Instagram profile set up really make that big of a difference for your success? Absolutely. Let’s talk about how to make sure your Instagram profile is in tip-top shape with these six tips. These things need to happen long before you start pointing audiences to your page.

Leadership is hard. Navigating a pandemic is hard. In this episode, we're discussing 5 types of leaders we’re seeing amidst this pandemic. And while these leadership styles persist even through times that are not ridden with crisis, they become even more evident, visible and impactful (either negatively or positively) amidst times like this. Listen in to identify what type of leader you are, and the 3 tips on how to improve during times like this.

Covid-19 has thrown us all for a loop. While these times have felt uncertain, we’ve also seen organizations get more creative and seen new marketing strategies come to the surface – strategies that will not just help you get through the pandemic but will also be a gamechanger for years to come. Listen in as we discuss 5 of these marketing strategies, and how to get your own free download to learn even more.

Unfortunately, amidst this pandemic, goals have felt more unattainable and uncertain than ever. So why not share some of the tips and encouragement from leadership guru, Michael Hyatt, to help us get back on track to where we know we want to be. Check out these 4 tips to help you start making incremental shifts that lead to major change.

People are looking at your organization more critically and suspiciously than ever before. You must frame your mission within a culture of inclusivity and compassion. Even if this is true of who you have been all along, you should reiterate it, clarify it and retell that story to a world that is very sensitive, nervous and fearful of being excluded. Listen in for our tips on how to make sure your organization is intentional about how it demonstrates these characteristics.

As a leader of any kind, you’ve had to navigate some choppy, uncertain waters amidst this pandemic. And uncertainty often breeds silence and stillness in leaders as to not mislead or dart off to the wrong course. Yet while communicating to your teams is more difficult than ever, it’s also more important than ever. Do not neglect the opportunity to guide, manage and encourage your team as you navigate uncertainty, even if you don't have all the answers.