Talking to Ourselves

Anselmo Ramos


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Anselmo Ramos is Co-Founder and Chief Creative Officer of GUT, the independent agency he built in 2018, with offices in Miami, São Paulo, and Buenos Aires.

Over his career, Anselmo has won 195 Cannes Lions, including 7 Grand Prix. He’s been named to AdAge’s “Creativity 50”, Business Insider’s “24 Most Creative People in Advertising,” and Adweek’s “100 Most Creative People.”

He first came to prominence as Chief Creative Officer of Ogilvy & Mather São Paulo, where he create "Dove Real Beauty Sketches," a film that garnered over 200 million total views online, helping Ogilvy São Paulo win “2013 Agency of The Year” at Cannes.

Shortly thereafter, Anselmo co-founded DAVID, the Miami-based offshoot of Ogilvy, where he made some of the most famous work of the past decade for Burger King, including “Proud Whopper,” “Scariest BK,” "Burnings Stores," “Google Home of The Whopper,” and “Whopper Neutrality.” In 2017, DAVID Miami became Ad Age's Agency Innovator of The Year, and Adweek's Breakthrough Agency of The Year. Recently, DAVID and Burger King won the Penta Pencil at The One Show, awarded for a 5-year partnership and winning streak.

Today, GUT services clients including Tim Hortons, Dominos, Philadelphia Cream Cheese, Popeyes, Stella Artois and Nestlé.
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Talking to OurselvesBy Omid Farhang

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