AI search is rewarding concrete, structured, question-answering pages while builders keep shipping vague homepages. Sam and Kai break down HubSpot's answer-engine research, AI search behavior in 2026, the perception gap, and the 24-hour page that can make your product easier to recommend.

AI search is rewarding concrete, structured, question-answering pages while builders keep shipping vague homepages. Sam and Kai break down HubSpot's answer-engine research, AI search behavior in 2026, the perception gap, and the 24-hour page that can make your product easier to recommend.

Answer Engines Favor the Pages Builders Avoid

How to Get Customers is a practical podcast for developers, indie hackers, vibe coders, and bootstrapped founders who can build products but need help getting users.

Each episode breaks down real growth tactics, launch lessons, positioning mistakes, onboarding fixes, pricing decisions and distribution channels in language builders actually use.

No vague marketing theory, no guru fluff, just specific ways to find customers, understand why people are not converting, and turn shipped products into businesses.

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How to Get Customers is a practical podcast for developers, indie hackers, vibe coders, and bootstrapped founders who can build products but need help getting users. Each episode breaks down real growth tactics, launch lessons, positioning mistakes, onboarding fixes, pricing decisions and distribution channels in language builders actually use. No vague marketing theory, no guru fluff, just specific ways to find customers, understand why people are not converting, and turn shipped products into businesses.

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Answer Engines Favor the Pages Builders Avoid

Answer Engines Favor the Pages Builders Avoid