There’s a proverbial radio station in the world of persuasion and it’s called WIIFM. If you hope to influence others, you need to be “tuned into it”.

In this episode, I’ll break down this age old acronym as well as provide some examples for how to use it. Side note - I’d like to thank and give a shout out to one of my heroes, the late great Zig Ziglar, who I believe first coined the term “WIIFM”. RIP ZIG!