This episode is about a question your next client might just be asking themselves: Why should I hire you? And as your price point goes up, your certainty that they are asking this goes up, too. So, what's your answer?

This episode will guide you through a number of different ways you can answer this question before it even gets asked.

Key Points:

• Get Comfortable with Yourself (3:36)
• Messaging & Brand Alignment (6:43)
• Publicity: One to many (9:15)
• Collaboration (9:45)
• Influencers (11:02)

Also Mentioned:

• E38 Shopping by Community: An Interview with Abbey Schoenberg of Fancy.com
• Get on the waitlist for Cut the Waffle and learn how to talk to your customers to make an impact and be known for your work: https://janicefogarty.podia.com/cut-the-waffle-create-your-strategic-communications-plan

I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (Better Than Botox and You Dew You have been known to hit my smoothies, as well.) By using my referral link, you can get $30US off of your first order --> http://apothekary.refr.cc/janicefogarty

Don't waste your breath! Get my new guide to walk you through clarifying your messaging and delivery so that you leave the right impression, no matter the medium you’re using!

https://janicefogarty.podia.com/dont-waste-your-breath-get-your-best-message-across

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