Hi, I’m Kelly Johnson, founder of the 4X formula and the big question is this: How are real estate agents like us able to create a constant stream of commissions and a constant stream of leads while enjoying life without wasting big budgets on branding, without working crazy hours, without worrying where the next deal’s coming from in today’s real estate market. This podcast is here to reveal the answers.

Hello everybody. How you doing? I hope you’re having a fantastic day and I’m so glad that you’ve tuned in and you’re carrying on listening to our podcasts. I’m really excited to get a bunch of information out to you and stuff and I thought, you know what, we’re going to do that. Like I’m just going to keep recording stuff and keep recording stuff and I hope that you find value in everything. And you know what? Sometimes it’s just a matter of kind of listening through things and kind of going, “Oh wow! This person kind of relates to maybe something I’m going through right now or have gone through and maybe could have approached it differently.” Or you can help someone else who’s maybe going through some stuff or you have some light bulb moments, kind of those “Aha!” Kind of things. “Oh yeah. Like if I approached it that way.”

I just really hope that those kind of things can happen while you’re listening to our podcasts. I’m not really a trained at speaking really well. I’m not a very polished type of speaker. You may think my voice sounds funny or whatever, but I really hope that the information comes to you in a way that you can at least relate to it and find some sort of value. You’ll hear lots of “ums” and “Ahs” and stuff like that, but that’s just because I’m thinking. I’m not doing a.. I’m not reading from a script. I just don’t think that’s the way to do it. And so, I guess I could. I do make some sort of notes because I tend to go off track a little bit and kind of go down these little trails. So I’ve got to keep myself on track. So I have the little bit of notes there, but really more than anything… I’m hoping, um…

Because this happens when I’m working with people or helping out new agents or we’re going over something. All of a sudden, these nuggets of stuff will just come out and I’m kind of going, “Wow, is that me saying that? This is like really valuable stuff. People need to hear it.” Everybody needs to hear all this stuff. Because this would really be helpful for a lot of people. I really think if they thought of it this way or took extra time in this manner or kind of focused like this, that would be like game changer type stuff for some people. So anyway, that’s kind of what I’m hoping happens throughout these podcasts.

And who knows? No guarantees, I guess but I thought before getting into all of this stuff. I’m going to try and keep every podcast talking about a specific subject. It’s going to talk about something. A theme of some sort that I hope will help you. And that way you can kind of pick and choose as you go through it. And maybe you need to hear things again, but I’ll label them that way so you’ll be able to see that.

But this one here, I think it might be good for you to kind of just hear a little bit about my story. Where I came from. How I started. Maybe that’ll just give you a little bit of a platform to kind of decide, “You know what? I don’t think I relate to this guy. This guy has nothing like what I want to be or whatever.” And so that’s fine. Then you can just kind of move on and find somebody else to listen to. Or you know, maybe you’re going to kind of go, “You know what? This is something that I relate to this