In this week's solo episode of Business Class, Vicky Owens answers your biggest questions about building a personal brand, growing on social media and turning your online presence into real business opportunities.

From whether founders should show up on camera, to balancing entertaining content with credibility, avoiding burnout and building an audience that actually converts into customers, Vicky shares the honest advice she gives clients every day. 

If you're an entrepreneur, founder, creator or business owner looking to grow your personal brand in 2026, this episode is packed with practical strategies you can implement immediately.

In this episode, Vicky discusses:

• Whether every founder needs a personal brand
• Founder-led content vs faceless business content
• Building trust and authority on social media
• How to grow without chasing every trend
• Why respect is more valuable than viral views
• Creating content that attracts customers, not just followers
• Managing social media burnout
• Building a sustainable content strategy
• Outsourcing your marketing effectively
• Balancing business growth with your personal life
• The mindset required to build a successful personal brand

Whether you're just starting your business or looking to take your content strategy to the next level, this episode will help you build a brand that creates long-term opportunities, not just short-term attention. 

🎉 This episode is sponsored by Plannerly

Plannerly is the all-in-one creator toolkit designed to help you plan content, schedule posts, manage your social media workflow and grow your business.

👉 Use code VICKY10 for 10% off your Plannerly plan.

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Produced by TAEPodcast www.taepodcast.co.uk