Answers in Action

Sarah and Steve review the commercials from Super Bowl LIV. What were some of the hottest trends this year? Nostalgia, ensembles and celebrity couples.

We're coming back with a brand new season of the Answers in Action podcast! Tune in for the first episode on Monday, Feb. 3, to hear Sarah and Steve recap commercials from Super Bowl LIV.

Clayton Critcher, an associate professor at the University of California, Berkeley, discusses his research that found mandatory candidate endorsements may incentivize nastiness (more here: http://bit.ly/candidateEndorsement). Plus recent political ad news about President Trump, social media bots and a voting pop-up for millennials.

What's scarier than a brand crisis? For our special Halloween episode, we talk with Jamie Singer, senior vice president on the crisis and risk team at Edelman in Chicago.

Reports mentioned in this episode:

CMO Survey: bit.ly/cmosurvey2018

Edelman Earned Brand: bit.ly/earnedbrand2018

Jellyvision CMO Bob Armour discusses how he handles step five of the problem-solving process: reviewing the results, analyzing the future and trying again.

Orbitz Brand Director Carey Malloy talks with Sarah about the fourth step in the problem-solving process: finding and implementing the solution.

Bonnie Massa, founder and president of marketing agency Massa & Co., offers her insights on the third step of the problem-solving process: making a map and writing a problem statement.

Today's guest is Flowers for Dreams Founder Steven Dyme, who will discuss the second step of the problem-solving process: building the problem-solving team.

Sarah chats with Feeding America CMO Catherine Davis about the first step of the problem-solving process: finding and defining problems.

Read the related feature here: https://bit.ly/2DIjK8k

We’re returning from our summer hiatus with a special week-long series for Marketing Week. From Oct. 1–5, we’ll release a new episode on a different step in the problem-solving process. This series is a companion piece to a feature by Hal Conick in the October issue of Marketing News, available here: https://bit.ly/2IbXYZk