AWS delivers an integrated suite of services that provides everything needed to quickly and easily build a well-governed data lake with self-serve access to data. In this talk, Rahul Pathak, general manager for Amazon Athena and Amazon EMR, talks about some of the key trends we're seeing and describes how they shape the services AWS offers. Specific trends include the rise of machine-generated data and semi-structured/unstructured data as dominant sources of new data, the move toward serverless, SPI-centric computing, and the growing need for local access to data from users around the world.